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Brand guidelines

kidproducts

A brand guidelines and re-branding project for a pregnancy journey and baby products brand.

Project

kidproducts is a pregnancy journey and baby products brand. In this brand guidelines project we created the brand's visual language and carried out its re-branding. The 22-page guide brings values, tone of voice, logo, color, typography and applications, from business cards to packaging, into one place.

Brand guidelines cover

Strategy and voice

Values, tone and audience.

Two guidelines pages: vision, mission, personality and values — Core and values

Two pages on the values: knowledge, comfort, simplicity and sustainability — Values

Two pages on the informative, approachable, optimistic and everyman tones of voice — Tone of voice

Writing style and glossary

Target audiences: parents, caregivers and readers of the pregnancy journal — Target audience

Visual system

Logo, color and type.

Logo meaning

Logo variations

Palette of pink, blue, brown, grey and green tones with CMYK, RGB and HEX values — Color palette

Century Gothic main typeface specimen — Typography

Applications

From paper to box.

kidproducts letterhead in soft tones with illustrations — Letterhead

kidproducts business cards on a pink background — Business cards

kidproducts box decorated with watercolor illustrations — Packaging

Pregnancy memory book with a green leaf pattern — Pregnancy memory book

Project summary

Service: Brand guidelines, re-branding
Industry: Baby and pregnancy products
Typefaces: Century Gothic, Montserrat
Colors: Pink, blue, brown, grey, green
Year: 2024

Related service

Brand guidelines Brand identity Print design Packaging design

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