Project
I created a complete brand identity for Asseta, a wealth management fintech built on trust, clarity and growth. The deliverables include the wordmark and emblem system with usage rules, a color palette (Deep Teal, Pale Aqua and neutrals), premium packaging and stationery, and a mobile app UI featuring a portfolio dashboard, allocation charts and transaction views. The result is a cohesive, high-trust identity across print, packaging and product design.
Identity system
Emblem, color and type.
Applications
From print to interface.
Project summary
- Service
- Brand identity, packaging, app UI
- Industry
- Wealth management, fintech
- Typeface
- Inter
- Colors
- Deep teal and pale aqua
Related service
Free consultation
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