Overview
Brand guidelines let everyone other than the person who designed the identity (the print shop, an agency, teammates) use the brand correctly. When the rules are written down, the brand looks the same no matter whose hands it is in.
Scope
What does it include?
Logo usage
Which forms of the logo are used where.
Color rules
Primary and secondary colors with usage proportions.
Typography rules
Typefaces, sizes and hierarchy.
Brand voice
The brand's tone of voice and way of speaking.
Application examples
How the identity looks in print and digital.
File and format guide
Which file to use where.
Process
How does it go?
Step 1
Defining the strategy
Through an initial conversation and needs analysis we clarify your brand's goals and the scope. I prepare a proposal with every item and the budget in writing.
Step 2
Concept development
Starting from the strategy, I set the design direction, develop concepts and share them with you.
Step 3
Revisions
You have defined revision rounds at every design stage.
Step 4
Final delivery
Files are delivered as a complete package. Support for print processes and digital use continues after delivery.
- Timeline
- Usually 2-4 weeks, depending on the scope of the project.
- Deliverables
- Print-ready vector formats (AI, PDF, EPS), high-resolution PNG/SVG/JPG, and typography and color guides.
- Support
- Help with print processes, the use of digital assets and any additional revisions after delivery.
Related work
In practice.
Questions
Frequently asked.
Depending on the scope of the project, the process is usually completed in 2-4 weeks. We move step by step through strategy, concept development, revisions and final delivery together.
Yes, you have defined revision rounds at every design stage. My goal is to deliver the result that fits your brand's goals and aesthetic standards 100%.
You receive a complete package: print-ready vector formats (AI, PDF, EPS), high-resolution PNG/SVG/JPG for digital use, and typography and color guides.
Free consultation
Let's start designing your brand's system.
Tell me about your project. I'll get back to you within 24 hours.