Yasemin Günhan Design
  1. Home
  2. Services
  3. Packaging design

Packaging

The shelf impression is part of the system.

A product's first impression on the shelf and on screen becomes part of the same system as the brand identity.

Overview

Packaging is where a product first meets the customer. A package designed apart from the identity looks disconnected from the rest of the brand. That is why I build packaging as an application of the brand system.

For Vira Black Sea I designed a seafood packaging system, from the logo suite to a label system for 11 products.

Scope

What does it include?

  • Packaging concept

    A design direction that carries the brand's language into the product's physical form.

  • Product family system

    Multiple products sit together in one language.

  • Print-ready layouts

    Delivery in print-ready vector formats (AI, PDF, EPS).

  • Use on screen

    High-resolution PNG/SVG/JPG files for digital use.

Process

How does it go?

  1. Step 1

    Defining the strategy

    Through an initial conversation and needs analysis we clarify your brand's goals and the scope. I prepare a proposal with every item and the budget in writing.

  2. Step 2

    Concept development

    Starting from the strategy, I set the design direction, develop concepts and share them with you.

  3. Step 3

    Revisions

    You have defined revision rounds at every design stage.

  4. Step 4

    Final delivery

    Files are delivered as a complete package. Support for print processes and digital use continues after delivery.

Timeline
Usually 2-4 weeks, depending on the scope of the project.
Deliverables
Print-ready vector formats (AI, PDF, EPS), high-resolution PNG/SVG/JPG, and typography and color guides.
Support
Help with print processes, the use of digital assets and any additional revisions after delivery.

Related work

In practice.

Packaging design

Vira Black Sea

A logo suite and a label system for 11 products, for a seafood brand.

View project →

Brand identity

Asseta

A complete brand identity for a wealth management fintech: emblem, color, packaging and a mobile app UI.

View project →

Questions

Frequently asked.

Depending on the scope of the project, the process is usually completed in 2-4 weeks. We move step by step through strategy, concept development, revisions and final delivery together.

Yes, you have defined revision rounds at every design stage. My goal is to deliver the result that fits your brand's goals and aesthetic standards 100%.

You receive a complete package: print-ready vector formats (AI, PDF, EPS), high-resolution PNG/SVG/JPG for digital use, and typography and color guides.

See all questions

Free consultation

Let's start designing your brand's system.

Tell me about your project. I'll get back to you within 24 hours.

Tell me about your projectinfo@yasemingunhan.com